广场 is a disruptor in the payment processing industry and a service that many small businesses turn to when they want to start, 经营或扩大他们的业务. It seems that everywhere consumers go, they can pay via 广场. 该公司, founded by Jack Dorsey and Jim McKelvey, has blossomed from a small startup in 2009 to a well-known public company today.
Along the way to the San Francisco-based company's growth and success, 广场 选择 Fivetran to replicate its 3rd-party data into their data warehouse. 从那里, that's where advanced analytics can be performed and the 广场 team is able to continue to find new ways to drive innovation.
"One of the biggest challenges for marketing teams is integrating data from all their global partners. Now that we’re leveraging Fivetran, we’re able to bring data into our ecosystem quickly and safely,朱古丽说, Head of 市场营销分析 at 广场.
The partnership with Fivetran means less time worrying about rebuilding infrastructure within multiple legacy systems and more time thinking about what matters most—the growth of 广场. "Our data engineers and analysts are more excited about building new things, 和这个领域的大多数人一样, have less interest in maintaining someone else’s work,”朱说. "When you’re able to relieve yourself of the pressure of ongoing maintenance overhead of data plumbing, you can be so much more impactful to the organization. As we add partners and build out 1st-party solutions to address business needs, our infrastructure demands have increased and we have found a partner that can scale their capabilities alongside us,”朱说.
Fivetran has done the heavy lifting for 广场's data ingestion capabilities via API, SFTP, 和其他机制. “这一切都很正常，”朱说. "It was very easy to set up Fivetran and to start ingesting many different types of data in near-real time into our data warehouse.”
总而言之, 朱说, the Fivetran UI is "very simple and clear," its 支持 staff "very accessible," and "Fivetran has made our day-to-day easier."
关于Fivetran: Our mission is to democratize data, 让公司数据驱动, and to give analysts easy access to disparate data sources to perform advanced analytics.
Fivetran provides fully managed, secure data pipelines for businesses to sync and replicate data into a central data warehouse. Fivetran fills the data pipeline with data replicated from a company’s business applications and services. We call these integrations "连接ors" and we 支持 dozens of them. 这是零维护, 5分钟就能搞定, that will free up ETL engineers to work on other company projects. Fivetran delivers up-to-date data to a data destination of choice—both row-oriented destinations and column-based warehouses.
Using Fivetran, businesses big and small gain complete control and ownership of their data. 很容易连接数据源, 执行敏捷分析, and ultimately discover valuable insights with the business intelligence tools of your choice.