Taking the Sting Out of ParkBee's Transition to a Data-Centric Culture

2019年3月19日
和Fivetran和美人合作, ParkBee减少支出, 增加销售并促进数据驱动的文化.

关键的外卖

  • 与Fivetran, ParkBee effectively reduces resource constraints and spend.
  • With 美人块 for AdWords and Zendesk, ParkBee can easily organise and analyse data.
  • ParkBee gains deep insights into its marketing and sales performance, and easily tracks advertising spend and costs of user acquisitions.

数据堆栈

找不到停车位? 这是一个平台,由 ParkBee. 总部设在阿姆斯特丹,并在比荷卢地区扩张, ParkBee is building a business model to capitalise on how difficult and expensive it can be for drivers to find parking spaces in big cities. It uses smart technology to make unused spaces more accessible to the public, 无论是在私人停车场, 办公楼或购物中心.

ParkBee must negotiate behind the scenes with many stakeholders to give its users the ability to park in these unused spaces. 作为市场领导者而脱颖而出, 该公司正在利用数据分析流量模式, parking availability and the costs of acquiring users — and to understand if its advertising methods are working.

皇冠手机app下载的目标是使用大量数据,并以数据为驱动,尤安·理查德说, ParkBee的数据科学家. 在接受Fivetran和美人之前, we were doing everything manually in 谷歌表 or SQL queries, 但皇冠手机app下载没有足够的人手自己动手."

使用Fivetran访问实时数据

ParkBee想要取代旧的, hand-built data infrastructure so its data scientists could spend their time analysing data instead of performing ETL and creating reports. Richard says he picked Fivetran over competitors for a host of reasons. Fivetran had all of the 连接ors the company needed and excellent customer service, 同步的速度 和可扩展性. "Fivetran was easy to onboard, and they answered all of our questions."

与Fivetran, ParkBee的停车位是最大的, 是其业务成功的关键因素. "We installed sensors in garages to count the cars coming in and out and we track them in our own 数据库 in real-time with DynamoDB,理查德说:“. "Fivetran replicates our DynamoDB into PostgreSQL so that we can combine the data with other sources."

Marketing and advertising teams are also seeing the benefits of Fivetran and 美人. "It's now easy to track advertising spend and costs of user acquisitions, 并评估营销和销售团队的表现,理查德说:“. "We didn't want to spend our time writing our own ETL scripts, and Fivetran solved that for us. 使用Fivetran,现在只需点击几下鼠标. 皇冠手机app下载可以在几分钟内添加新的资源. 一点也不麻烦. 所以我才迷上了five - tran. 这正是皇冠手机app下载需要的."

快速和简单的数据分析与美人块

ParkBee uses 美人 to gain deep insights into the data replicated by Fivetran. "美人 is reliable and accurate and you don't have to worry about it,理查德说:“. "We can do inter-departmental analysis, look at KPIs and provide reports to management. Not only does it provide us with access to all our data, but it also saves us a lot of time. 你点击,数据就在那里.”

理查德利用了预先建造的设施 美人块 for AdWords and Zendesk that organise data and make it even quicker and easier to analyse. 在其核心, 美人块 are plug-and-play code modules that make sense of the data for you, 所以你可以马上开始探索. 美人块 are LookML (美人’s flexible SQL modelling language), so you can see exactly how the data is structured and customise it however you need.

Richard finds that the Fivetran-美人 combination brings newfound data transparency company-wide and that the two pair very well together. He notes that anyone in the company can be granted backend data access in real time and that the company is “making better decisions now without having to go to the Development team to create a report."

投资于数据驱动的文化

Richard says the move to Fivetran and 美人 has brought about a lot of positive change across the organisation and has proved to be an overall great investment. 以前, ParkBee was considering hiring a Data Engineer and a Business Analyst, 但现在不需要了. 新的现代数据堆栈不仅减少了支出, 但它也帮助ParkBee提高了销售额, 根据理查德. “The sales team has been able to upsell contracts based on the historical data that is now available to them. 现在皇冠手机app下载是数据驱动的,这是一个巨大的转变."

Interested in creating a data-driven 文化 within your own organisation? 皇冠手机app下载的Fivetran产品专家可提供一个 皇冠手机app下载的服务演示 或者今天就开始,报名参加一个 免费试用.

关于Fivetran: 由数据分析师的实际需求塑造, Fivetran技术是最聪明的, 复制应用程序的最快方式, 数据库, 事件和文件到一个高性能的云仓库. Fivetran连接器的部署只需几分钟, 需要零维护, and automatically adjust to source changes — so your data team can stop worrying about engineering and focus on driving insights.

PostgreSQL: PostgreSQL is one of the world's most popular open source relational 数据库.

检查员: 美人 is a modern 平台 for Data that offers data analytics and business insights to every department at scale, and easily integrates into applications to deliver data directly into the decision-making process.

关于ParkBee: ParkBee has developed smart technology that opens up private car parks to the public, 让停车体验无缝衔接,更实惠. 了解更多 在这里.

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